Every business wants to attract as many customers as possible and increase conversions, allowing them to overtake their competitors, and there are plenty of ways they can achieve this. One effective way to this is with PPC, whether you are a big or small company. With the right content, research, and design, PPC can help you get immediate results, as you can capture consumers’ attention just at the right time in the right place.
Audio Image Solutions came to us just as the coronavirus global pandemic began to take hold back in March of 2020. They wanted to ensure that their 30 years of experience in commercial audio and video systems reached the people who needed it the most despite everything unfolding and businesses struggling for customers. As they had aspirations of making their customers’ satisfaction their top priority and wanted to deliver the highest-quality equipment and services in the most efficient and effective way possible, we knew the best solution for them was to start them on a PPC campaign.
By investing long-term into PPC, Audio Image Solutions would no longer miss out on having repeat customers. As PPC is a great way to retarget customers, our work would ensure that they experienced better conversions by retargeting those who have previously used their services. This, in turn, could build up a loyal audience and build on their reputation and enable them to find new audiences.
The research stage was the most important step to help Audio Image Solutions once they explained their goals to us. We could determine where the best place to publish an ad was with in-depth research into their target audience, industry, and competition. This enabled us to tailor the campaign to them. By finding the right place online, we could help them gain more traffic and more conversions. It also enabled us to discover what type of ad they would benefit from us focusing on.
Upon taking the time to research, we knew that Google Ads Pay-per-click campaigns would help them achieve results. Our team then took the time to carry out thorough keyword research, comparing them to what their competitors were using. This would ensure that these ads would show up to the right people at the right time, ahead of their competitors, helping to boost their ROI.
Once the research was complete, the implementation of their Google Ads PPC campaign got underway. This included providing excellent ad copywriting for them that included the keywords that would bring them the best results. Our team then got to work launching the campaign during the pandemic. Despite the circumstances, we were able to push through the current and still find success! We achieved very positive results in the form of steady progress and growth.
Numbers and Statistics
Given the year that we had in 2020, not many businesses would expect to see positive results. However, this was not the case for Audio Image Solutions when we implemented our Google Ads PPC campaigns.
Over the past 12 months, we have helped them achieve:
- 72k Impressions
- 2,000 Clicks-to-site
Plus, their enquiry conversations grew beyond expectations.
With our PPC campaigns, Audio Image Solutions has started to achieve its goal of delivering the highest quality audio and video systems to its customers. They have overcome one of the biggest obstacles in this lifetime, which has resulted in so many other businesses struggling to survive. Rather than flounder, they have excelled and made progress within their industry. With their impression and clicks growing enormously and more enquiries taking place than could have been expected by them, this is just the start for Audio Image Solutions!