SEO Website Migration Services Explained
What is an SEO Site Migration?
In this day and age, websites need more maintenance and grooming than they likely did before the days of SEO. In order to ensure your site is capable of competing with the millions of others on the web, it’s essential that you make sure it effectively caters to the needs of its audience. In an attempt to fulfil this need, many sites sometimes undergo changes which could result in needing to migrate to a new site. However, this can put the site at serious risk of it being affected in terms of traffic and its ranking on the web.
On that note, SEO site migration simply refers to any changes that a website undergoes that could significantly impact their search engine visibility during the website migration process.
Why Does Your Business Need an SEO Site Migration?
For anybody who has spent years building their SEO, they are likely aware of all the work that goes into getting a decent position in search engines. SEO website migration is essential because it ensures that you don’t encounter serious problems with your search traffic during a domain change or any other major adjustments you make to your site. It can also pose as an opportunity to improve your site’s optimisation and make it more suitable for the web.
Effective SEO site migration should ensure that during the process of migrating, your SEO is impacted positively as opposed to negatively. For this reason, some important steps in our process include:
Although a riskier form of migration, if it’s suitable for you, we consider doing a domain transfer. However, before we do that, we ensure everything is securely backed up. This is key as you want to make sure that all of your content is intact in case of any unforeseen circumstances. We will also consider crawling your site and benchmarking your analytics beforehand as well.
Migrating sites is the perfect opportunity to do an SEO audit. During this process, we will be able to have a look at your site structure and see how well it’s optimised for the web. When assessing your site structure, we will consider elements like the relationship between your pages and redirect mapping.
This is a key aspect of website migration as often when major changes are made, it’s possible that your URLs need to be restructured. In such an instance, redirecting is key, and we can help you do that by providing a redirect mapping document.
Another important part of our SEO migration process is the existing content on your site. We will do an assessment of all content and work with you to decide which content should be kept, updated, as well as those that shouldn’t be transferred over at all. This should ensure that you don’t miss out on any opportunities to retain or update content that could be valuable to your audience or that rank well for users’ search queries.
A good SEO website migration for your site should enable you to make major changes or migrate your site while mitigating the threats this could pose to your SEO. Ultimately, it should help you retain as much traffic as possible and set you up for future success in your business.
Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.
Benefits of Using Click Intelligence for Website Migration
Click Intelligence has a wealth of experience in many industries. We offer our clients full SEO audits, website migration consultancy, SEO strategy, fully managed SEO campaigns, content marketing, link building, PR and strategic reporting.
We have helped many clients succeeded in organic search such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about SEO case studies.
Why Us?
We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.
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Case Studies
We have helped many clients succeed in digital marketing, such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys.
SEO Migration FAQs
What Is The Process Of A Website Migration?
To be as effective as possible, some websites need to migrate to a new domain. Depending on if the option is suitable for your website, we will conduct a domain transfer, ensuring that everything thing is backed up before we begin. We will then also take this migration as an opportunity to conduct an SEO audit and improve the structure of your new website. We will also create a URL restructuring map to redirect traffic to your new website and help you determine if any content needs to be changed and reworked. We understand that a website migration is a big change for a business, which is why we also utilise a robust checklist to ensure that no stone is left unturned, and we provide regular reports to inform you of our progress.
Why Do I Need A Website Migration?
If you’re planning on changing your website domain, you will need a website migration service to help preserve your SEO that has had countless hours of work put into it. A good website migration will ensure that you don’t run into any serious problems regarding your search traffic during a domain change, and can also be used to provide a useful SEO audit so that it’s better optimised for the web.
What Results Can I Expect From A Website Migration?
After a good web migration, you can expect to retain as much traffic as possible from your old website to this new one, allowing you to build to future success for your business. Website migration is the best way to reduce the SEO risks that are attributed to moving domains.
What Is Included In The SEO Audit?
Our SEO audit includes an in-depth review of your on-page and off-page SEO to determine factors that might be negatively affecting ranking potential. This will involve analysing technical on-page factors such as website redirects, semantic markup, site speed and accessibility, as well as reviewing your backlink profile which is affected by inbound links, page rank and anchor text, to name a few things.
What Is A 301 Redirect And Whats It For?
A 301 redirect is a way to send website visitors to a new URL when the one that they have requested has been removed. This is mostly used when websites migrate and is a good way to ensure that your pre-exiting traffic finds their way to your new domain.
Why Should I Use Click Intelligence For My Website Migration?
Because you can trust us. We understand website migration is a perilous time for a business, so we ensure our delicate process is followed to ensure that you suffer as little disruption to your userbase as possible.
