Mobile SEO Services Explained
What is Mobile SEO?
Mobile SEO is the fine tuning of your website into a site that is responsive and intuitive for mobile users and technically optimised for mobile search. Your website needs to give Google clear signals that it is optimised for mobile traffic; a combination of technical indicators and content signals that the bots can recognise and rank your mobile site appropriately.
Why Does Your Business Need Mobile SEO?
Technology has shaped everything that we do; it is a sign of the times that how we access the internet has evolved – and will continue to evolve. We no longer predominantly rely on desktops to access the internet and data. Desktop search is primarily for those at work, but tablet and smartphones govern the remaining time when people are away from the office.
If your business is unable to reach the mobile audience either through mobile search or you provide an unsatisfactory mobile experience, your website’s bounce rate will skyrocket.
This shift towards mobile viewing has led to Google regarding mobile SEO as an important ranking factor. Not only this, but it has also caused Google to switch to mobile-first indexing – your mobile site will be crawled before your desktop site. Your business needs to heavily optimise your mobile SEO and web design for mobile devices if you wish to stay ahead of your competition.
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Our team consists of experienced and specialist SEO analysts who are skilled at identifying any issues that will negatively affect your mobile SEO. Such issues will devalue your site in terms of ranking for organic search.
The first thing we will analyse is your mobile site speed performance – the start of your visitor’s experience and your business’s first impression. Our mobile SEO audit then identifies any further challenges to your site’s loading time and mobile SEO optimisation with comprehensive and actionable recommendations to boost your mobile site’s visibility. Our mobile SEO audit also includes:
- Mobile site configuration signalling
- Indexing and crawling
- Mobile site usability analysis
- Mobile site content SEO
- Mobile site metadata
A mobile SEO agency should provide you with quantifiable methods of measuring the success of the mobile SEO campaign – it should tell you whether modifications are needed or if your mobile SEO campaign is successful.
A successful mobile SEO campaign must result in an increase in traffic, but most importantly, an increase in conversion rate too. There are two key elements that every good mobile SEO campaign should focus on – SEO and mobile site speed:
Mobile Site Audit: This is the foundation for your campaign. A mobile site audit identifies the existing limitations to the mobile site’s SEO performance and gives recommendations on how to build on its success.
Mobile SEO Optimisation: This includes things such as optimising the mobile site speed performance and ensuring that once expandable content is visible without the need to physically unhide it, unless of course it heightens user experience.
2. Mobile Site Speed
AMP mobile audit: Accelerated mobile pages (AMPs) are the fastest way to deliver quick loading sites to your users, but there are common but fixable errors that can prevent AMPs from performing to their optimum. An audit helps to iron out any issues that may be slowing your mobile site’s speed.
Mobile site speed performance: With enhanced mobile site speed, your customer satisfaction levels will increase, your organic ranking position will improve, and your conversion rate will greatly improve as a result.
Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.
Benefits of Using Click Intelligence for Mobile SEO Services
Click Intelligence has a wealth of experience in many industries. We offer our clients full SEO audits, website migration consultancy, mobile SEO, SEO strategy, fully managed SEO campaigns, content marketing, link building, PR and strategic reporting.
We have helped many clients succeeded in organic search such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about SEO case studies.
We have helped many clients succeed in digital marketing, such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys.