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Conversion Rate Optimisation (CRO) Agency

Getting visitors to your website is an important step towards success, but a high bounce rate can be a frustrating and expensive result if you use Pay Per Click advertising. We offer conversion optimisation services to convert a greater percentage of your site visitors into real customers.

You can increase the number of clicks to your site from being one-time visitors into being real customers or readers.

Contact the team for additional information.

Our CRO Services Explained

What is Conversion Rate Optimisation?

Getting visitors to your website is an important step towards success, but a high bounce rate can be a frustrating and expensive result if you use Pay Per Click advertising. This is why we at Click Intelligence offer conversion optimisation services to convert a greater percentage of your site visitors into real customers.

The process of increasing your CRO involves making strategic changes to your website’s landing pages and your advertising campaigns.

To increase conversion rates, we utilise a range of different tactics, using both qualitative and quantitative data collection.

Qualitative data collection strategies may include:

  • Customer development interviews
  • Surveys
  • Polls
  • Heuristic analysis
  • User testing
  • Usability Evaluation
  • SEO analysis (on-page & keyword research)
  • Live Chat
  • Customer service data

Quantitative methods may include:

  • Analytics health checks & audits
  • Funnels & goal flows
  • Audience insights (segmentation/personalisation research)
  • Mouse tracking data
  • Browser & device testing
  • Content reports
  • Site search

All our plans are bespoke pending on the needs of the client, but the above covers out typical methods for helping you maximise all conversion opportunities!

Why Does Your Business Need Conversation Rate Optimisation?

A high bounce rate refers to the number of users who visit your website before immediately clicking off your site. With a short dwell time, you are unable to determine whether that visitor was truly engaged with your site or not. Google Analytics can help you track the time spent on your website and whether more than one action was made.

How Does Conversion Rate Optimisation Work?

Every good conversion rate optimisation agency works with you to create effective results, which is why we offer ongoing support and regular reports that showcase not just what we have done, but how our work has improved your conversion rate.

We aim to provide effective results and long-lasting improvements that will help every visitor enjoy a better, more intuitively designed experience. Contact us today, and we can create a custom quote for your company so that you can start to enjoy a higher conversion rate as soon as possible.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

What is our CRO Process?

At Click Intelligence, we pride ourselves on being a great conversion rate optimisation agency. Our CRO process is extensive and offers a variety of different strategies and checks so that we can provide real results.

CRO Audit

Every conversion optimisation service begins with an audit. This is to help clear up any issues on your website or in your advertising campaigns so that every step forward from then on will see increased results. We will compile a hypothesis report containing recommended changes we believe you should make immediately.

User Testing

Our testing tools allow us to identify key problem areas that could be costing you. This ongoing testing is the secret to our success, which is why we use split-testing and user analysis to ensure continued results.

UX Design

User experience plays a critical role in conversion rates, which is why another critical part of any CRO strategy is to improve the design of your site. Using our UX Design services, you can make actionable changes quickly and effectively so that users can find what they are looking for and enjoy an intuitive online experience.

A/B Testing

By comparing multiple versions of your website, we can determine the best possible strategy for continued success and higher conversion rates.

Competitor Analysis

You never want to be behind your competition, which is why our conversion rate optimisation service also includes competitor analysis. This allows you to provide your customers with the best experience, while avoiding already-made mistakes.

Benefits of Using Click Intelligence for Conversion Rate Optimisation (CRO) Services

Click Intelligence has a wealth of experience in many industries. We offer our clients conversion rate optimisation, full SEO auditing services, website migration consultancy, mobile SEO, SEO strategy, fully managed SEO campaigns, content marketing, link building, PR and strategic reporting.

We have helped many clients succeeded in organic search such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about SEO & CRO case studies.

Deep CRO Understanding

Our CRO team members have a many years worth of CRO experience each which gives them a deep understanding of conversion rate optimisation and how to get the most out of your CRO campaign.

CRO Strategy & Implementation

CRO planning and strategy is key to a successful conversion rate optimisation campaign. Once the CRO strategy is approved by the client our CRO team members implement the strategy with the help of our wider analytics teams.

Dedicated Account Manager

Each CRO client will work with a dedicated account manager who’s goal is to work with the client and the CRO team to meet all the campaign goals and objectives.

Strategic CRO Reporting

Each CRO client will have access to our in-house strategic reporting dashboards which are updated in real time to show channel split, traffic, landing pages, conversions and ROI from the CRO campaign workflow.

Our Conversion Rate Optimisation Services Process

1. Client Discovery Call

Your dedicated account manager will have a CRO audit discovery call with you to understand your requirements and objectives.

2. CRO Audit Execution

Our experienced CRO team will then conduct your CRO audit looking at basic to advanced technical CRO issues offering solutions and recommendations.

3. User Testing, A/B Testing & UX Testing

Our testing tools allow us to identify key problem areas that could be costing you. We also look at user experience and see how the design of your site could be improved and lastly we use A/B testing to determine the best possible strategy for continued success and higher conversion rates.

4. Results

Your dedicated account manager walks your through the CRO results and potential next steps for improvement.

Conversation Rate Optimisation Pricing

Conversion Rate Optimisation Services Conversion Rate Optimisation Audit

  • Google Analytics Audit and Qualitative Analysis Setup
  • Heatmap Setup & Analysis
  • Data Collection
  • Data Analysis
  • Conversion Audit Report Including Recommendations for Improvements

From £800 Per Landing Page

Conversion Rate Optimisation Services Full Conversion Rate Optimisation & Testing Package

A typical 3 Month Workflow could include:

  • Google Analytics Audit and Qualitative Analysis Set-up
  • Heatmap Setup & Analysis
  • Data Collection
  • Conversion report & A/B Test Roadmap Presentation
  • A/B Test Planning & Wireframes
  • A/B Test CRO Implementation & Quality Assurance
  • A/B Test Reporting
  • A/B Test Design & Development Time
  • Calls & Consultation Support

These campaigns start from £4,600 per month.


From £4600

Why Us?

We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.

Some of the company we keep

Partners & Accreditations

Case Studies

We have helped many clients succeed in digital marketing, such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys.

Conversion Rate Optimisation FAQs

What Is Included In Your CRO Process?

Included in our CRO service is a full CRO audit where we clear up any issues within your advertising campaigns or website. We also conduct user testing through our testing tools to identify key problem areas that could be costing you. We also focus heavily on UX design, to ensure that your user experience is top notch. We also have A/B testing where we compare multiple versions of your website to find the best possible strategy for you as well as detailed competitor analysis.

When Should I Do CRO?

CRO is something that you should do regularly as an online business. However, it should be prioritised if you find yourself having a high bounce-rate or a short dwell time, as this means there’s something wrong with your website that is putting people off making a conversion.

What Is The Difference Between CRO And UX?

UX is a component that makes up your CRO process. UX is concerned with improving the user experience, whereas CRO also focuses on competitor analysis, conducting user testing and A/B testing.

How Do You Calculate Conversion Rates?

Conversion rates are easily calculated by dividing the number of conversions you’ve had by the number of total advert interactions that lead to a conversion within that same time period, creating a percentage that can help you better understand how your website is performing.

What Exactly Is A/B Testing And How Do You Know What To Test?

A/B testing is where multiple versions of your website is compared so that we can better determine the best possible strategy for continued success. What we test is dictated by the audit and user testing that we conduct beforehand.

Why Should I Use Click Intelligence For CRO?

Because we know what we’re doing. We know CRO like the back of our hand, meaning that we can provide you the best service possible to optimise your conversions and make your business more profitable as a result.

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