Our PPC Management Agency Services
What Can a PPC Agency Do For You?
A constant stream of people are searching on Google for services, answers, solutions and products, making it incredibly hard for your website to get noticed. However, this isn’t all bad, as this constant stream of search queries presents a wonderful opportunity. It means people are actively looking for solutions, so you can push your website in front of your audience. Advertising your business means landing in front of your target audience, rather than waiting for them to find you, which may lead to them choosing your competitor instead.
The forms of PPC advertising depend on your services and products. For instance, banner ads are great if you have products to sell, so searchers can see a photo of your product, the price, and the name of your website.
Different types of PPC ads include:
- Search engine text ads
- Google Shopping
- Native ads
- Display ads
This will get people to click through to your website and hopefully make a purchase. It can also boost brand recognition as the more people who see your brand, the more likely they are to retain your company’s name.
Why does your business need a PPC search campaign?
Digital marketing isn’t static – it is fluid, always moving and evolving. SEO and PPC are only two forms of digital marketing, but these alone are complicated marketing techniques many businesses may need a hand in, which is why our PPC services are approachable and results-driven.
All businesses need a paid search campaign if they are to compete with their competitors. Bidding for keywords and having your ads appear before theirs only improves your visibility and increases conversion rates. Your PPC campaign needs to be done correctly, though. Chasing the wrong keywords, for instance, can only cause you to waste money and time. This is why having an agency to do the legwork for you can be cost-effective in the long run.
Click Intelligence is a trustworthy and results-driven pay per click agency, always looking to improve their clients’ PPC and SEO endeavours. We have years’ experience in PPC, which is why we are excited to share our knowledge with businesses in need of effective digital marketing.
How does PPC management work at Click Intelligence?
Firstly, we need to define your goals. What is it your business is trying to achieve through PPC marketing? Knowing what your business is reaching for allows us to track your successes more easily. We can also find active solutions that are very much in-line with these goals.
Once we have determined your business’s goals, we will need to define your target audience. As with any campaign, knowing who you are appealing to will help your ads become more relevant to them. This could mean targeting your audience through geographical locations, age, gender, social demographics, and much more.
Understanding your audience allows for a more streamlined customer journey: they are attracted to your ad, click through, like what they see, and increase conversion rates.
Our pay per click management services extend from the research stage, all the way to the optimisation stage and beyond. You will be entrusted to an account manager who is available to your calls, emails and queries, and who will oversee your PPC campaign from beginning, middle, to end.
Who is a PPC management agency suited for?
PPC will work for any, if not all, business types. If you have a product or service to sell, then bidding for keywords and ad placements can help get your business recognised and increase conversion rates.
That being said, you need to put money and time into a PPC campaign, so if you do not have the funds for upkeep, you may want to opt for a less expensive digital marketing campaign. PPC is not a one-off investment; rather, it is a form of digital marketing you need to funnel money into on a constant basis. Furthermore, your business will need to be generating sales consistently, as PPC should not be relied upon for you to land sales, but to help drive more sales by boosting traffic to your website. It is also a way to get your brand in front of your customers before they see your competitors.
Paid search requires data analysis, keyword research, bid optimisation, and audits so that you know how well your current campaigns are doing. Click Intelligence offers all this and more in our PPC services package. Whether you are yet to start your first PPC campaign or have on underway but are in need of an AdWords audit, we can help.
What Does a Good Paid Search Campaign Look Like?
There is no one-size-fits-all approach when it comes to paid search, which is why a good paid search campaign is all about specially tailoring each campaign to the business and brand in question.
Your campaign will be unique and focus on your goals, wants, and needs, while also ensuring keyword research is completed to your industry type so that you can compete with your competitors fairly. No two businesses are the same, and we, as a business, understand the importance of curating bespoke PPC campaigns for every one of our clients.
Our team of professionals will work with you from beginning to end, and even when your campaign is launched, we will continue to monitor your PPC campaign and conduct an audit – this is so that we know how well your strategy is doing, and whether any elements need to be adapted. From the initial research phase to ad creation, to the launch of your PPC campaign, your assigned account manager is there to speak with, ask questions to, and help oversee how well your campaign is doing.
It doesn’t end there, however.
Algorithms fail to stand still, so if anything were to happen and impact your paid search campaign, we are here to adapt and put new strategies in place so that it does not negatively affect your targeted ad campaign.
Well, if you are interested in getting the first steps of a paid search campaign complete, our team are here to get the ball rolling. Contact one of our account managers for an in-depth talk about our pay per click services and how it will be beneficial to your business. Our team of technical SEO whizzes are also here to help explain the complexities of a PPC campaign, or if you have no need to know the jargon, we can talk you through the process and steps.
Still not sure whether paid search is for you and your business? If this is the case, then we are open to having a no-obligation discussion with you and how our PPC management services can help your business.
Book a call with one of our account managers today, look at our case studies, or feel free to send a quick message to us via the chatbox. Contact us for a discussion on how our paid search services may be right for you.
PPC Campaign Management Benefits
Click Intelligence has a wealth of experience in many industries. Our PPC campaigns provides you with the ability to define your target audience. As with any campaign, knowing who you are appealing to will help your ads become more relevant to them. This could mean targeting your audience through geographical locations, age, gender, social demographics, and much more. We give our clients recommendations on the best PPC campaign ad strategy which could be search engine text ads, Google shopping, native ads and display ads.
We have helped many clients succeeded in digital marketing such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about PPC case studies.