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PPC Agency

Paid search is a form of digital marketing where the likes of Google and other search engines allow advertisers to show ads on their search engine results page (SERPs). Also known as PPC (pay-per-click), paid search is exactly how it sounds – you don’t pay until someone clicks on your ad – meaning it is a measurable form of advertising.

Our PPC Management Agency Services

Google Ads

We create bespoke Google Ads campaigns for clients by using a variety of creative and technical techniques. We specialise in developing successful strategies, even in the most competitive industries.
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Microsoft Advertising

Google is not the only search engine in town, which is why diversifying your advertising efforts into Bing can actually result in more traffic and a more effective use of your marketing budget.
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International PPC

With PPC, you can target people in the UK easily, but what happens when you want to expand? Many businesses will find themselves wanting to once they have found solid ground in their own country first.
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PPC

Google Display

Unlike traditional AdWords, paid display offers you the ability to create and manage an advertising campaign on relevant blogs, news sites, and other niche web pages. Another benefit to display advertising is the variety of content you can use in your campaign.
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Programmatic Advertising

Programmatic advertising in its simplest terms is an automated software driven way to buy digital space for your advert to be displayed. Whereas previously you would have to identify which site to propose, bid and negotiate space for.
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Remarketing & Retargeting

The principle behind remarketing and retargeting is that by re-engaging your customers, who have already shown an interest in your products or services, you can provoke them to complete the desired transaction.
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PPC Audit Services

A PPC audit is a thorough investigation into your PPC account. The aim is to identify any areas where improvements could be made to boost the effectiveness of your PPC campaign.
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What Can a PPC Agency Do For You?

A constant stream of people are searching on Google for services, answers, solutions and products, making it incredibly hard for your website to get noticed. However, this isn’t all bad, as this constant stream of search queries presents a wonderful opportunity. It means people are actively looking for solutions, so you can push your website in front of your audience. Advertising your business means landing in front of your target audience, rather than waiting for them to find you, which may lead to them choosing your competitor instead.

The forms of PPC advertising depend on your services and products. For instance, banner ads are great if you have products to sell, so searchers can see a photo of your product, the price, and the name of your website.

Different types of PPC ads include:

  • Search engine text ads
  • Google Shopping
  • Native ads
  • Display ads

This will get people to click through to your website and hopefully make a purchase. It can also boost brand recognition as the more people who see your brand, the more likely they are to retain your company’s name.

Why does your business need a PPC search campaign?

Digital marketing isn’t static – it is fluid, always moving and evolving. SEO and PPC are only two forms of digital marketing, but these alone are complicated marketing techniques many businesses may need a hand in, which is why our PPC services are approachable and results-driven.

All businesses need a paid search campaign if they are to compete with their competitors. Bidding for keywords and having your ads appear before theirs only improves your visibility and increases conversion rates. Your PPC campaign needs to be done correctly, though. Chasing the wrong keywords, for instance, can only cause you to waste money and time. This is why having an agency to do the legwork for you can be cost-effective in the long run.

Click Intelligence is a trustworthy and results-driven pay per click agency, always looking to improve their clients’ PPC and SEO endeavours. We have years’ experience in PPC, which is why we are excited to share our knowledge with businesses in need of effective digital marketing.

How does PPC management work at Click Intelligence?

Firstly, we need to define your goals. What is it your business is trying to achieve through PPC marketing? Knowing what your business is reaching for allows us to track your successes more easily. We can also find active solutions that are very much in-line with these goals.

Once we have determined your business’s goals, we will need to define your target audience. As with any campaign, knowing who you are appealing to will help your ads become more relevant to them. This could mean targeting your audience through geographical locations, age, gender, social demographics, and much more.

Understanding your audience allows for a more streamlined customer journey: they are attracted to your ad, click through, like what they see, and increase conversion rates.

Our pay per click management services extend from the research stage, all the way to the optimisation stage and beyond. You will be entrusted to an account manager who is available to your calls, emails and queries, and who will oversee your PPC campaign from beginning, middle, to end.

Who is a PPC management agency suited for?

PPC will work for any, if not all, business types. If you have a product or service to sell, then bidding for keywords and ad placements can help get your business recognised and increase conversion rates.

That being said, you need to put money and time into a PPC campaign, so if you do not have the funds for upkeep, you may want to opt for a less expensive digital marketing campaign. PPC is not a one-off investment; rather, it is a form of digital marketing you need to funnel money into on a constant basis. Furthermore, your business will need to be generating sales consistently, as PPC should not be relied upon for you to land sales, but to help drive more sales by boosting traffic to your website. It is also a way to get your brand in front of your customers before they see your competitors.

Paid search requires data analysis, keyword research, bid optimisation, and audits so that you know how well your current campaigns are doing. Click Intelligence offers all this and more in our PPC services package. Whether you are yet to start your first PPC campaign or have on underway but are in need of an AdWords audit, we can help.

What Does a Good Paid Search Campaign Look Like?

There is no one-size-fits-all approach when it comes to paid search, which is why a good paid search campaign is all about specially tailoring each campaign to the business and brand in question.

Your campaign will be unique and focus on your goals, wants, and needs, while also ensuring keyword research is completed to your industry type so that you can compete with your competitors fairly. No two businesses are the same, and we, as a business, understand the importance of curating bespoke PPC campaigns for every one of our clients.

Our team of professionals will work with you from beginning to end, and even when your campaign is launched, we will continue to monitor your PPC campaign and conduct an audit – this is so that we know how well your strategy is doing, and whether any elements need to be adapted. From the initial research phase to ad creation, to the launch of your PPC campaign, your assigned account manager is there to speak with, ask questions to, and help oversee how well your campaign is doing.

It doesn’t end there, however.

Algorithms fail to stand still, so if anything were to happen and impact your paid search campaign, we are here to adapt and put new strategies in place so that it does not negatively affect your targeted ad campaign.

What Next?

Well, if you are interested in getting the first steps of a paid search campaign complete, our team are here to get the ball rolling. Contact one of our account managers for an in-depth talk about our pay per click services and how it will be beneficial to your business. Our team of technical SEO whizzes are also here to help explain the complexities of a PPC campaign, or if you have no need to know the jargon, we can talk you through the process and steps.

Still not sure whether paid search is for you and your business? If this is the case, then we are open to having a no-obligation discussion with you and how our PPC management services can help your business.

Book a call with one of our account managers today, look at our case studies, or feel free to send a quick message to us via the chatbox. Contact us for a discussion on how our paid search services may be right for you.

PPC Campaign Management Benefits

Click Intelligence has a wealth of experience in many industries. Our PPC campaigns provides you with the ability to define your target audience. As with any campaign, knowing who you are appealing to will help your ads become more relevant to them. This could mean targeting your audience through geographical locations, age, gender, social demographics, and much more. We give our clients recommendations on the best PPC campaign ad strategy which could be search engine text ads, Google shopping, native ads and display ads.

We have helped many clients succeeded in digital marketing such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about PPC case studies.

Deep PPC Understanding

Our PPC team members have many years worth of paid search experience each which gives them a deep understanding of PPC and how to get the most out of your paid search campaign.

Paid Search Strategy & Implementation

PPC planning and strategy is key to a successful paid search campaign. Once the PPC strategy is approved by the client our paid search team members implement the strategy with the help of our wider digital marketing teams.

Dedicated Account Manager

Each paid search client will work with a dedicated account manager who’s goal is to work with the client and the PPC team to meet all the campaign goals and objectives.

Strategic Reporting

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Paid Search Pricing

£500 per month

Fee Breakdown
  • Your Campaign Budget £500 per month
  • Our Management Fee (30%)   £150
  • One off set up cost £250
  • Month 1 cost £750
  • Total ongoing cost £150
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What's included?

Every business wants to increase their leads and customers and boost their bottom line. Paid advertising enables you to do so.

Why Us?

We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.

Some of the company we keep

Partners & Accreditations

Case Studies

We have helped many clients succeed in digital marketing, such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys.

Paid Search FAQs

What Is The Difference Between Organic And Paid Results?

When a marketing strategy is tailored for organic results, it uses SEO techniques to help the brand appear higher up in the search results organically, doing so by improving page authority and link building. Paid results is where businesses can bypass this and instead get a prominent spot within a search result by paying for it, most commonly through a Google ad that appears at the top of the page.

Why Is It Important To Do Paid Search?

Paid search is important because it can provide another way alongside your link building to help drive more traffic to your website from search engines. Furthermore, using paid adverts helps ensure that the type of traffic you’re getting is relevant, as it targets important keywords that are being searched by potential customers.

What Different Types Of Paid Search Are There?

There are plenty of different paid search options that businesses can utilise. The most often used is Google Ads, but there is also Microsoft advertising, display advertising and programmatic advertising. All have their own benefits and interesting quirks, making it a good strategy to use a variety of different options.

Where Will My Ads Appear?

That depends on the type of paid search service you implement. Google Ads will have your adverts appear at the top of search results, display and programmatic advertising will have your ads appear on suitable webpages and blogs that match your niche, and Microsoft ads will appear on Bing as well as devices’ taskbar when opened.

What Is Match Type And What Do Exact, Phrase, Broad And Negative Mean?

When creating a PPC match type, you’re essentially telling Google how you want your ads to match user searches. Exact match types means your advert only appears when your keyword or direct synonyms of that keyword are searched by a user. Phrase is when your ad only appears when your keyword phrase is entered in the exact order of your advert, regardless of if there’s any text before or after that phrase. Broad match is where your advert may appear when any word in your key phrase is searched, in any order, whereas negative types is where your advert doesn’t appear when this keyword is searched.

How Quickly Will I Get Results?

Paid search can take time to work effectively, so you shouldn’t expect to see instant results. Instead, the effects of your paid search campaign should become more obvious after around three months on average.

Is Paid Search Right For My Business?

The majority of businesses will benefit from a paid search campaign, due to how it can help your search engine rankings and attract more customers to your business of a higher value.

Why Should I Use Click Intelligence For Paid Search?

Because we believe no one does it better. With our experience and knowledge, we’ll help your business get the explore and customer base it deserves.

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