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Google Display Advertising Services

Unlike traditional AdWords, paid display offers you the ability to create and manage an advertising campaign on relevant blogs, news sites, and other niche web pages. Another benefit to display advertising is the variety of content you can use in your campaign.

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Our Google Display Advertising Services Explained

What is Display Advertising?

Display advertising is another tool within the advertising options offered by Google. Unlike traditional AdWords, however, paid display offers you the ability to create and manage an advertising campaign on relevant blogs, news sites, and other niche web pages. Another benefit to display advertising is the variety of content you can use in your campaign. Text, images, logos, videos, audio, and even engaging multi-media ads are all possible through Display Advertising.

Why Does Your Business Need Display Advertising?

The Google Display Network (GDN) is a huge system of Google-owned sites and partnered sites around the web that help you reach out to your target audience in new and exciting ways. The reason why AdWords Display is so effective is because it allows you to match your advertisements to the content on the page, ensuring your ad is highly relevant and of interest to the site visitor.

Your business needs display advertising because your ads can be reached by over 90% of internet users and can be displayed on any number of the 2 million sites in the program.

How Does Our Display Advertising Process Work?

Being in complete control over who sees your advertisements and when is a key factor in any successful paid display campaign. Not only do these features allow you to advertise to your targeted market, but it also means that you can pay only for when those users are most active, rather than commit to a 24/7 ad-life.

Remarketing

With the power of demographics, you can market directly to users who did not convert the first time and even tempt them back to your site with exclusive deals or offers.

Other Paid Media Networks

Our efforts won’t just begin and end on third-party websites. We can help you expand even further by creating a custom advertising campaign on top sites like Facebook or LinkedIn, and even on other search engines like Bing.

Call Tracking

This feature allows us to monitor your mobile growth, both offline and online.

E-Commerce Product Feeds

One of the more exciting features we can set up for you with Google Display advertising is the ability to link your product feed directly into relevant search results. Once linked, Google will showcase your product, including its image and its current price.

App Promotion

Display advertising isn’t just useful to send traffic to your website either. App promotion is a critical part of any app’s success, which is why targeted ads for mobile-specific users can be so beneficial. For example, advertising your app’s location on Apple’s App Store and Google Play is fantastic for promoting your business.

What Does a Good Display Advertising Campaign Look Like?

Every good display advertising campaign involves research, content creation, tracking and optimisation. At Click Intelligence, we work hard on providing all the necessary ingredients so that your paid display advertising campaign provides your desired results.

Not only do we use our expertise in the industry and with Google advertising, but we also provide you with regular reports so that you can experience complete transparency.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

Google Display Advertising Benefits

Click Intelligence has a wealth of experience in many industries. Our Google display advertising campaigns provides you with the ability to define your target audience. As with any campaign, knowing who you are appealing to will help your ads become more relevant to them. This could mean targeting your audience through geographical locations, age, gender, social demographics, and much more.

We have helped many clients succeeded in digital marketing such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about PPC case studies.

Deep PPC Understanding

Our PPC team members have a many years worth of paid search experience each which gives them a deep understanding of PPC and how to get the most out of your paid search campaign.

Paid Search Strategy & Implementation

PPC planning and strategy is key to a successful paid search campaign. Once the PPC strategy is approved by the client our paid search team members implement the strategy with the help of our wider digital marketing teams

Dedicated Account Manager

Each paid search client will work with a dedicated account manager who’s goal is to work with the client and the PPC team to meet all the campaign goals and objectives.

Strategic Reporting

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Our Google Display Advertising Process

1. Research

We thoroughly research your industry, competitors and target audience to deliver a Google ads strategy that works for your marketing objectives. We utilise our many years in paid marketing to deliver high ROI each month.

2. Auditing & Analysis

We believe in reviewing your current Google adwords campaign (if you have any) before we recommend a enhanced strategy. By doing so, we can gain an insight into any existing performance and issues that could cause problems now or in the future. Once we have completed this phase we will present you our findings and strategy recommendations.

3. Execution

We believe in targeting your audience, building relationships with them and taking your visitors on a journey that inspires, motivates them to make a purchase. our Google adwords specialists have the experience, creativity and technical know-how to develop a bespoke paid search campaigns that aligns with your marketing objectives.

4. Measurement

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Google Display PPC Pricing

£500 per month

Fee Breakdown
  • Your Campaign Budget £500 per month
  • Our Management Fee (30%)   £150
  • One off set up cost £250
  • Month 1 cost £750
  • Total ongoing cost £150
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What's included?

Every business wants to increase their leads and customers and boost their bottom line. Paid advertising enables you to do so.

Why Us?

We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.

Some of the company we keep

Partners & Accreditations

Case Studies

We have helped many clients succeed in digital marketing, such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys.

Google Display Advertising FAQs

What Is The Difference Between Organic And Paid Results?

When a marketing strategy is tailored for organic results, it uses SEO techniques to help the brand appear higher up in the search results organically, doing so by improving page authority and link building. Paid results is where businesses can bypass this and instead get a prominent spot within a search result by paying for it, most commonly through a Google ad that appears at the top of the page.

Why Is It Important To Do Paid Search?

Paid search is important because it can provide another way alongside your link building to help drive more traffic to your website from search engines. Furthermore, using paid adverts helps ensure that the type of traffic you’re getting is relevant, as it targets important keywords that are being searched by potential customers.

What Different Types Of Paid Search Are There?

There are plenty of different paid search options that businesses can utilise. The most often used is Google Ads, but there is also Microsoft advertising, display advertising and programmatic advertising. All have their own benefits and interesting quirks, making it a good strategy to use a variety of different options.

Where Will My Ads Appear?

That depends on the type of paid search service you implement. Google Ads will have your adverts appear at the top of search results, display and programmatic advertising will have your ads appear on suitable webpages and blogs that match your niche, and Microsoft ads will appear on Bing as well as devices’ taskbar when opened.

What Is Match Type And What Do Exact, Phrase, Broad And Negative Mean?

When creating a PPC match type, you’re essentially telling Google how you want your ads to match user searches. Exact match types means your advert only appears when your keyword or direct synonyms of that keyword are searched by a user. Phrase is when your ad only appears when your keyword phrase is entered in the exact order of your advert, regardless of if there’s any text before or after that phrase. Broad match is where your advert may appear when any word in your key phrase is searched, in any order, whereas negative types is where your advert doesn’t appear when this keyword is searched.

How Quickly Will I Get Results?

Paid search can take time to work effectively, so you shouldn’t expect to see instant results. Instead, the effects of your paid search campaign should become more obvious after around three months on average.

Is Paid Search Right For My Business?

The majority of businesses will benefit from a paid search campaign, due to how it can help your search engine rankings and attract more customers to your business of a higher value.

Why Should I Use Click Intelligence For Paid Search?

Because we believe no one does it better. With our experience and knowledge, we’ll help your business get the explore and customer base it deserves.

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