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Microsoft/Bing Pay Per Click Agency

Google is not the only search engine in town, which is why diversifying your advertising efforts into Bing can actually result in more traffic and a more effective use of your marketing budget. Bing PPC is a great extension to any Google AdWords PPC campaign, as not only is the Cost per Conversion (CPA) lower, you are also stretching into territory not many of your competitors will be on.

Contact the team for more info or order now through our online shop.

Our Microsoft Advertising / Bing PPC Agency Services Explained

What is Bing PPC?

Pay Per Click (PPC) advertising is a system used by search engines to allow businesses and individuals alike the ability to place their page, link or product at the top of a relevant search result. The cost you pay is per click, hence the name, and it can be a very effective way to gain a lot of traffic in a short period of time.

PPC advertising, however, is not a long-term solution, which is why it must be strategically implemented for a specific goal such as to sell out an event or to get people to buy and use a new product. When it comes to PPC advertising, the most thought of advertising system is Google’s AdWords, but not considering other options is a huge mistake.

Google is not the only search engine in town, which is why diversifying your advertising efforts into Bing can actually result in more traffic and a more effective use of your marketing budget. Bing PPC is a great extension to any Google AdWords PPC campaign, as not only is the Cost per Conversion (CPA) lower, you are also stretching into territory not many of your competitors will be on. This means greater exposure, for less budget.

Why Does Your Business Need Bing PPC?

If your business benefits from PPC advertising, not incorporating Bing into your efforts is a mistake. Bing is Microsoft’s search engine, and when combined with the power of Yahoo, makes for a great addition to any PPC campaign. Reach out to more users with a more diversified portfolio including a comprehensive Bing paid search campaign, increasing your overall success.

How Does Our Bing PPC Process Work?

Like all PPC campaigns, doing it once and forgetting about it not the best strategy. Not only do you need to research your own industry, your competition and your demographic, but you also need to manage your campaign and update it regularly to ensure optimised success. This is why hiring a Bing PPC agency is so beneficial, because it allows you to sit back and relax. With the help of such professionals, you know that your goals are being met and that your campaign is getting the right amount of ROI.

What Does a Good Bing PPC Campaign Look Like?

A good Bing Pay Per Click campaign will look similar to one that is created for AdWords, though there are notable differences that mean copy-pasting your efforts from one campaign won’t lead to the greatest returns. This is why every great Bing PPC campaign involves:

A PPC Strategy

Every strategy starts with you setting your goals. Once these have been determined, we will then work with you to craft a strong PPC strategy specifically for Bing’s search engine. This will involve research into your business, your competition, demographic and industry. During this stage, we will determine the best keywords, times, and language to use for the greatest engagement rates.

Implementation

Once we have crafted a PPC strategy, we will work on applying it or updating any current campaign you have already started.

Keywords

This campaign will involve using relevant keywords or search terms that will ensure that users who are searching for your company will choose you over the competition. On Bing, the cost for these users to visit your site will be significantly lower than on Google.

Adcopy Writing

The quality of the text on your ads will also matter, which is why we craft specifically targeted and call-to-action copy for your PPC campaign.

Tracking

PPC advertising is not something you can do once and leave, which is why we track all activity and monitor results.

PPC Optimisation

We will then use the information we have gained from tracking our efforts to optimise the campaign to ensure the greatest ROI.

Measurement and Reporting

Finally, we will compile a full report for you on a regular basis so that you can monitor our progress and see the results of your Bing PPC campaign first-hand.

Get Started Today

If you have already begun your Google AdWords campaign, it’s time to expand your efforts into underused territory with Bing. We will work with you to create a custom campaign and optimise it so you can experience ultimate success.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

Microsoft Advertising Management Benefits

Click Intelligence has a wealth of experience in many industries. Our microsoft advertising campaigns provides you with the ability to define your target audience. As with any campaign, knowing who you are appealing to will help your ads become more relevant to them. This could mean targeting your audience through geographical locations, age, gender, social demographics, and much more. We give our clients recommendations on the best microsoft advertising campaign ad strategy which could be search engine text ads, microsoft advertising shopping, native ads and display ads.

We have helped many clients succeeded in digital marketing such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about PPC case studies.

Deep PPC Understanding

Our PPC team members have a many years worth of paid search experience each which gives them a deep understanding of PPC and how to get the most out of your paid search campaign.

Paid Search Strategy & Implementation

PPC planning and strategy is key to a successful paid search campaign. Once the PPC strategy is approved by the client our paid search team members implement the strategy with the help of our wider digital marketing teams

Dedicated Account Manager

Each paid search client will work with a dedicated account manager who’s goal is to work with the client and the PPC team to meet all the campaign goals and objectives.

Strategic Reporting

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Our Microsoft Advertising Management Process

1. Research

We thoroughly research your industry, competitors and target audience to deliver a Microsoft advertising strategy that works for your marketing objectives. We utilise our many years in paid marketing to deliver high ROI each month.

2. Auditing & Analysis

We believe in reviewing your current Microsoft advertising campaign (if you have any) before we recommend a enhanced strategy. By doing so, we can gain an insight into any existing performance and issues that could cause problems now or in the future. Once we have completed this phase we will present you our findings and strategy recommendations.

3. Execution

We believe in targeting your audience, building relationships with them and taking your visitors on a journey that inspires, motivates them to make a purchase. our Microsoft advertising specialists have the experience, creativity and technical know-how to develop a bespoke paid search campaigns that aligns with your marketing objectives.

4. Measurement

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Bing PPC Pricing

£500 per month

Fee Breakdown
  • Your Campaign Budget £500 per month
  • Our Management Fee (30%)   £150
  • One off set up cost £250
  • Month 1 cost £750
  • Total ongoing cost £150
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What's included?

Every business wants to increase their leads and customers and boost their bottom line. Paid advertising enables you to do so.

Why Us?

We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.

Some of the company we keep

Partners & Accreditations

Case Studies

We have helped many clients succeed in digital marketing, such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys.

Microsoft Advertising FAQs

What Is The Difference Between Organic And Paid Results?

When a marketing strategy is tailored for organic results, it uses SEO techniques to help the brand appear higher up in the search results organically, doing so by improving page authority and link building. Paid results is where businesses can bypass this and instead get a prominent spot within a search result by paying for it, most commonly through a Google ad that appears at the top of the page.

Why Is It Important To Do Paid Search?

Paid search is important because it can provide another way alongside your link building to help drive more traffic to your website from search engines. Furthermore, using paid adverts helps ensure that the type of traffic you’re getting is relevant, as it targets important keywords that are being searched by potential customers.

What Different Types Of Paid Search Are There?

There are plenty of different paid search options that businesses can utilise. The most often used is Google Ads, but there is also Microsoft advertising, display advertising and programmatic advertising. All have their own benefits and interesting quirks, making it a good strategy to use a variety of different options.

Where Will My Ads Appear?

That depends on the type of paid search service you implement. Google Ads will have your adverts appear at the top of search results, display and programmatic advertising will have your ads appear on suitable webpages and blogs that match your niche, and Microsoft ads will appear on Bing as well as devices’ taskbar when opened.

What Is Match Type And What Do Exact, Phrase, Broad And Negative Mean?

When creating a PPC match type, you’re essentially telling Google how you want your ads to match user searches. Exact match types means your advert only appears when your keyword or direct synonyms of that keyword are searched by a user. Phrase is when your ad only appears when your keyword phrase is entered in the exact order of your advert, regardless of if there’s any text before or after that phrase. Broad match is where your advert may appear when any word in your key phrase is searched, in any order, whereas negative types is where your advert doesn’t appear when this keyword is searched.

How Quickly Will I Get Results?

Paid search can take time to work effectively, so you shouldn’t expect to see instant results. Instead, the effects of your paid search campaign should become more obvious after around three months on average.

Is Paid Search Right For My Business?

The majority of businesses will benefit from a paid search campaign, due to how it can help your search engine rankings and attract more customers to your business of a higher value.

Why Should I Use Click Intelligence For Paid Search?

Because we believe no one does it better. With our experience and knowledge, we’ll help your business get the explore and customer base it deserves.

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