International & Multilingual PPC Services Explained
International PPC Can Boost your Brand On a Global Scale.
Your business is likely not the first in your industry to consider expanding globally, nor will it be the last. The tough competition that you will be facing, however, calls for more to be planned in terms of digital marketing and, in particular, PPC. After all, you need to ensure that when you start to offer your products and services to people from Germany or France, for example, that you are able to first be visible enough that they can actually find you.
Here at Click Intelligence, we can help you do just that. Our international PPC services are bespoke to you and your industry, but also the country you are targeting.
Why Does Your Business Need an International PPC Campaign?
International PPC is the next natural step for many businesses looking to grow even bigger than they currently are. There is a huge market out there that are currently not seeing your website because it is not optimised in the right language for them. You need to make sure that it is completely relevant to the audience you are targeting.
Want to target Germany? We will create a bespoke campaign that uses keywords that are currently ranking in German. We will take into consideration cultural differences and colloquial phrases so that the ads are there to do two things: boost your reputation and your visibility.
Expanding globally means the volume of competitors increases that much more, and so you need to find a way of cutting through all of this and making yourself visible to those in need of your services or products. With international PPC, you can do just that.
The different type of PPC ads we create include:
- Search engine text ads
- Google shopping
- Native ads
- Display ads
By creating targeted ads for countries including France, Germany, Italy, and Spain, we can ensure that your website will receive more traffic from international PPC. When the PPC ads are properly optimised for the right audience, you can push your brand in front of your target audience and watch them come to your website, rather than waiting for them to find your business. You are giving them a reason to use your over any of your competitors, simply because it is right in front of them, and they can read it.
Combine your intentional PPC campaigns with SEO strategies, and you will have the results that take your business from strength to strength.
Who is an International PPC management agency suited for?
PPC will work for any business of any size from any industry and is a great way to put your brand directly in front of your potential customers. However, it is also a form of digital marketing that is not a one-off investment. Therefore, you need to ensure that you are already generating sales. PPC is about boosting your sales, not starting them. Therefore, to drive sales, you should first implement other techniques used in SEO that will increase how much you are selling.
What does a good international PPC campaign look like?
We feel that a tailor-made approach to every marketing campaign works better because no two businesses are the same. Our bespoke international PPC campaigns will take into consideration your goals, the industry you work in, and of course, the country that you want to target. These will make your campaign unique, focused and different, meaning that you can start on your journey of competing well against your competitors.
As digital marketing evolves, so will your campaign, and we will endeavour to put these new strategies into place as and when they happen, so your business will stay relevant.
If you are interested in expanding the number of customers your business has overseas and start making your brand a hit globally, then get in touch with us today to talk to one of our account managers who can get you started with your bespoke campaign.
Benefits of Using Click Intelligence for International & Multilingual PPC
Click Intelligence has a wealth of experience in many industries. Our international PPC campaigns provides you with the ability to define your target audience. As with any campaign, knowing who you are appealing to will help your ads become more relevant to them. This could mean targeting your audience through geographical locations, age, gender, social demographics, and much more. We give our clients recommendations on the best international PPC campaign ad strategy which could be search engine text ads, Google shopping, native ads and display ads.
We have helped many clients succeeded in digital marketing such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about PPC case studies.
We have helped many clients succeed in digital marketing, such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys.