Our Google Adwords Remarketing & Retargeting Services Explained
What is Remarketing & Retargeting?
The principle behind remarketing and retargeting is that by re-engaging your customers, who have already shown an interest in your products or services, you can provoke them to complete the desired transaction.
Although the terms remarketing and retargeting are often used interchangeably, traditionally they were defined slightly differently. Remarketing was email centred and retargeting used cookies to display ads based on the visitor interactions with the website. They both had the same goals of increasing customer engagement, conversion rates and sales through targeted visibility, so very little difference was made between the two – especially since Google remarketing should be called Google retargeting under the old definitions.
What is Our Remarketing & Retargeting Process?
Click Intelligence works collaboratively with you to understand what actions you want the remarketing campaign to achieve. These typically fall into three categories:
- Visitors who did not perform desired actions – left the landing page.
- Visitors who reach a certain point of checkout and then leave – abandoned cart.
- Visitors who didn’t see a page you wanted them to – needs content promotion.
Your goals help us to identify which pages need a remarketing tag, which network we should focus on to reach the relevant audience, how to tailor relevant ads and even whether custom pages should be adjusted or developed to reach your goals. We can then develop a metric-based strategy that is best suited to reach your goals.
Every objective is based on facts and figures to ensure that each decision is informed – boosting efficiency, performance and quality.
A successful remarketing and retargeting campaign will see your conversion rates improve dramatically as you re-engage visitors and entice them back to your site with improved display remarketing AdWords and email activities. Here’s how a remarketing campaign should be approached:
Reach relevant customers: The people you are targeting are not fresh visitors to your site; they have already shown a proactive response to the product and services that you offer. Remarketing reconnects relevant customers to your site and allows effective segmentation to further your reach.
Eliminate wasted budget: Because remarketing targets an already relevant market, the ROI of a retargeting campaign is significant and eliminates the risk of wasting your budget. Your strategy should include options for you to be able to limit how and where your ad is seen, so that you can target the most profitable opportunities.
Campaign strategy: Depending on your business goals, the strategy that is developed to help you reach them should be bespoke for your business. It should be clearly defined but agile and dynamic enough to cope with any identified trends that develop. Your strategy should address the limit the times a visitor sees your ad, schedule the times that an ad will be displayed, and accelerate the time between a visitor seeing your ad and leaving the site so that your campaign performs effectively and within budget.
Reporting: At the heart of anything to do with digital services, reporting and analysis of metrics are central to developing an effective campaign. Without adequate reporting, your strategy will lack direction and you will not be able to track its success.
Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.
Remarketing & Retargeting Management Benefits
Click Intelligence has a wealth of experience in many industries. Our remarketing and retargeting campaigns provides you with the ability to define your target audience. As with any campaign, knowing who you are appealing to will help your ads become more relevant to them. This could mean targeting your audience through geographical locations, age, gender, social demographics, and much more.
We have helped many clients succeeded in digital marketing such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about PPC case studies.
Our Remarketing & Retargeting Management Process
Paid Search Pricing
We have helped many clients succeed in digital marketing, such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys.