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Paid Social
What is Paid Social?
While organic search is accessible by all, you have no way to control who sees your content – there is no discrimination between an audience that could be interested in your products or services and those who are active, quality consumers in your target audience. A paid social campaign provides you with the ability to target consumers in their natural habitat – their social media platforms. Facebook, Instagram, Pinterest and Twitter all offer paid social ad options that you can take advantage of for highly targeted ad placement.
Why Does Your Business Need a Paid Social Agency?
The digital marketing landscape evolves at a surprisingly quick rate. In the recent past, your website could achieve a high-ranking position in Google search results by optimising your website’s content with SEO techniques specifically for organic search. However, as search engines’ algorithms have become more complex and selective about the pages that they rank, marketeers are having to rethink their strategies.
Nowadays digital marketing is about how to target your audience, build relationships with them and take your visitors on a journey that inspires and motivates them to make a purchase – this is what a paid social strategy does. It’s finding out who and where your consumers are and leading them to your product.
What Is Our Paid Social Process?
To deliver the outcome that you want, there needs to be clearly defined goals about what you want the strategy to deliver. If we don’t fully understand your needs and wants, how can we track success? With quantifiable goals, we know how we can achieve them.
Furthermore, we need to know who your target customers are so that the strategy can be tailored to maximum effect – targeted to suit geographical location, social demographics, gender, age and more. Focusing on key groups contributes to the increased successful conversion from visitor to consumer.
What Does a Good Paid Social Campaign Look Like?
A successful paid social campaign is carefully orchestrated by a paid social agency and is bespoke for each client. It should tie in together several aspects of SEO to optimise its success. The campaign should address the following issues:
Paid social strategy: Your paid social campaign is not about a singular ad, but rather a collection of ads that work in unison to create a controlled and visible environment for your ad placement. The ads should form a cohesive drive that’ll target your audience and lead them towards a product they are interested in.
Ad creation: There is no one-size fits all approach to creating ads for social media platforms – each one has different formats, sizes, aspect ratios and specs, so your ads need to be platform specific. A good campaign uses metrics to inform the visual and text content of the ads so that it is optimised for success.
Bid optimisation: You have to bid against your competitors to have your ad displayed. It’s a complex balancing act between getting your ad maximum exposure but not at the expense of diminishing your return on investment. Bid optimisation is a vital but time-consuming tool for your digital marketing campaign, but when done correctly, you will reap the rewards.
Conversion tracking: You should receive conversion tracking for your ads – not just how many consumers bought from you on the first visit (direct conversion), but how many times they have interacted with your site prior to purchase (assisted conversion). Metrics can help you make informed decisions about what is working and what is less successful.
Campaign management: When working with a paid social agency, they should be proactive in your campaign management. As algorithms change, seasonal fluctuations to keyword relevance and even news events can impact on the success of your ad. Therefore, you need to know that you have a team that is dynamic and responsive to react accordingly.
Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.
Paid Social Campaign Benefits
Click Intelligence has a wealth of experience in many industries. Our paid social campaigns provides you with the ability to target consumers in their natural habitat – their social media platforms. Facebook, Linkedin, Instagram, Pinterest and Twitter all offer paid social ad options that you can take advantage of for highly targeted ad placement.
We have helped many clients succeeded in digital marketing such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about paid social case studies.
Paid Social Pricing
Fee Breakdown
- Your Campaign Budget
- Our Management Fee (30%) £150
- One off set up cost £250
- Month 1 cost £750
- Total ongoing cost £150
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Why Us?
We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.
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Partners & Accreditations
Case Studies
We have helped many clients succeed in digital marketing, such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys.
Paid Social FAQs
Which Social Media Platforms Should I Be Present On?
The platforms you’re present on is determined by your target audience. This is to make sure your social marketing efforts are efficient, as you don’t want to spend too much time creating content for a platform that is rarely used by your audience. In general, the best social platforms are Facebook and Instagram, with Twitter and LinkedIn being good for customer support and PR.
What Should I Post?
The type of content you should post on your socials will be bespoke for each business, depending on factors such as the target customer’s geographical location, social demographics, gender, age and more. Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative, so that they have value.
How Do I Handle Negative Comments On Social Media?
The most important thing to do with negative comments is to never ignore them, as that suggests a lack of care that can put off potential customers. Depending on the context of the social comment, either reply to it or apologise in a polite manner. Be sure to personalise your message and emphasise with the customer. Negative comments are also a good way for a business to learn of their short comings, so use these comments as an avenue to improve your service.
Why Is Social Media Advertising So Important?
Social advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you’ll be able to reach a wide array of people when advertising on these sites. The benefit over search engine advertisement is that your target customer doesn’t have to search related keywords to discover you brand, making it far more proactive.
What Is Included In A Paid Social Campaign?
We include a lot in our paid social campaigns to help optimise your social marketing. We create a strategy so that your adverts work in unison and then generate bespoke adverts for your business. We also manage bid optimisation and conduct robust conversion tracking, to determine how well they’re doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.
Is Paid Social Right For My Business?
Of course! Paid social will benefit any kind of business, as it will help your brand get in front of more active users, improving your awareness and audience reach.
Why Should I Use Click Intelligence For Paid Social?
Because we’re tremendous at it! We’ve been helping businesses maximise their paid social for years, so we’re confident that we’ll be able to provide an awesome service for you.
