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Paid Social Agency Services

A paid social campaign provides you with the ability to target consumers in their natural habitat – their social media platforms. Facebook, Instagram, Pinterest and Twitter all offer paid social ad options that you can take advantage of for highly targeted ad placement.

Our Paid Social Agency Services

Facebook Advertising

Facebook is simply too big to ignore, but you must be careful when advertising on it. From privacy scandals to a shift in algorithm, advertising on Facebook must be more organic, genuine, and targeted than ever before. This is the most powerful, most cost-effective way to drive traffic.
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Instagram Advertising

Instagram stories has completely changed how businesses can engage with their followers. The better and more engaging your story, the more you can connect and build a relationship with your audience. Once you have over 10,000 followers, you can even send them links on your website.
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Linkedin Advertising

LinkedIn is one of the most underrated and underused by marketing professionals. This is despite it having over 400 million users and extensive options and reach. Not only does LinkedIn offer the same demographic targeting that other companies do, it also offers PPC.
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Twitter Advertising

Seeing as Twitter is a platform that has millions of users simultaneously engaging in various conversations, a Twitter advertising campaign may be one of the most effective ways to make your brand a topic of conversation.
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Pinterest Advertising

Pinterest advertising is a paid platform to promote your products using ‘Promoted Pins’. The pins allow consumers to click through to your site and continue their buying journey. You bid on the amount that you are prepared to pay per click, engagement, or impression.
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Paid Social

Who isn’t on social media these days? You can guarantee your customers are! Let our team create a paid social campaign that enables you to target new and current consumers in their natural habitat.
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What is Paid Social?

While organic search is accessible by all, you have no way to control who sees your content – there is no discrimination between an audience that could be interested in your products or services and those who are active, quality consumers in your target audience. A paid social campaign provides you with the ability to target consumers in their natural habitat – their social media platforms. Facebook, Instagram, Pinterest and Twitter all offer paid social ad options that you can take advantage of for highly targeted ad placement.

Why Does Your Business Need a Paid Social Agency?

The digital marketing landscape evolves at a surprisingly quick rate. In the recent past, your website could achieve a high-ranking position in Google search results by optimising your website’s content with SEO techniques specifically for organic search. However, as search engines’ algorithms have become more complex and selective about the pages that they rank, marketeers are having to rethink their strategies.

Nowadays digital marketing is about how to target your audience, build relationships with them and take your visitors on a journey that inspires and motivates them to make a purchase – this is what a paid social strategy does. It’s finding out who and where your consumers are and leading them to your product.

What Is Our Paid Social Process?

To deliver the outcome that you want, there needs to be clearly defined goals about what you want the strategy to deliver. If we don’t fully understand your needs and wants, how can we track success? With quantifiable goals, we know how we can achieve them.

Furthermore, we need to know who your target customers are so that the strategy can be tailored to maximum effect – targeted to suit geographical location, social demographics, gender, age and more. Focusing on key groups contributes to the increased successful conversion from visitor to consumer.

What Does a Good Paid Social Campaign Look Like?

A successful paid social campaign is carefully orchestrated by a paid social agency and is bespoke for each client. It should tie in together several aspects of SEO to optimise its success. The campaign should address the following issues:

Paid social strategy: Your paid social campaign is not about a singular ad, but rather a collection of ads that work in unison to create a controlled and visible environment for your ad placement. The ads should form a cohesive drive that’ll target your audience and lead them towards a product they are interested in.

Ad creation: There is no one-size fits all approach to creating ads for social media platforms – each one has different formats, sizes, aspect ratios and specs, so your ads need to be platform specific. A good campaign uses metrics to inform the visual and text content of the ads so that it is optimised for success.

Bid optimisation: You have to bid against your competitors to have your ad displayed. It’s a complex balancing act between getting your ad maximum exposure but not at the expense of diminishing your return on investment. Bid optimisation is a vital but time-consuming tool for your digital marketing campaign, but when done correctly, you will reap the rewards.

Conversion tracking: You should receive conversion tracking for your ads – not just how many consumers bought from you on the first visit (direct conversion), but how many times they have interacted with your site prior to purchase (assisted conversion). Metrics can help you make informed decisions about what is working and what is less successful.

Campaign management: When working with a paid social agency, they should be proactive in your campaign management. As algorithms change, seasonal fluctuations to keyword relevance and even news events can impact on the success of your ad. Therefore, you need to know that you have a team that is dynamic and responsive to react accordingly.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

Paid Social Campaign Benefits

Click Intelligence has a wealth of experience in many industries. Our paid social campaigns provides you with the ability to target consumers in their natural habitat – their social media platforms. Facebook, Linkedin, Instagram, Pinterest and Twitter all offer paid social ad options that you can take advantage of for highly targeted ad placement.

We have helped many clients succeeded in digital marketing such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about paid social case studies.

Deep Paid Social Understanding

Our paid social team members have many years worth of paid social experience each which gives them a deep understanding of paid social and how to get the most out of your paid social campaign.

Paid Social Strategy & Implementation

Paid social planning and strategy is key to a successful paid social campaign. Once the paid social strategy is approved by the client our paid social team members implement the strategy with the help of our wider digital marketing teams.

Dedicated Account Manager

Each paid social client will work with a dedicated account manager who’s goal is to work with the client and the paid social team to meet all the campaign goals and objectives.

Strategic Reporting

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Paid Social Pricing

£500 per month

Fee Breakdown
  • Your Campaign Budget £500 per month
  • Our Management Fee (30%)   £150
  • One off set up cost £250
  • Month 1 cost £750
  • Total ongoing cost £150
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What's included?

Every business wants to increase their leads and customers and boost their bottom line. Paid advertising enables you to do so.

Why Us?

We are a talented digital marketing agency that specialises in SEO with offices in London and Cheltenham. Our one-of-a-kind approach is data-driven, allowing us to provide high-quality and outstanding results for all your SEO and digital marketing needs.

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Partners & Accreditations

Case Studies

We have helped many clients succeed in digital marketing, such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys.

Paid Social FAQs

Which Social Media Platforms Should I Be Present On?

The platforms you’re present on is determined by your target audience. This is to make sure your social marketing efforts are efficient, as you don’t want to spend too much time creating content for a platform that is rarely used by your audience. In general, the best social platforms are Facebook and Instagram, with Twitter and LinkedIn being good for customer support and PR.

What Should I Post?

The type of content you should post on your socials will be bespoke for each business, depending on factors such as the target customer’s geographical location, social demographics, gender, age and more. Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative, so that they have value.

How Do I Handle Negative Comments On Social Media?

The most important thing to do with negative comments is to never ignore them, as that suggests a lack of care that can put off potential customers. Depending on the context of the social comment, either reply to it or apologise in a polite manner. Be sure to personalise your message and emphasise with the customer. Negative comments are also a good way for a business to learn of their short comings, so use these comments as an avenue to improve your service.

Why Is Social Media Advertising So Important?

Social advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you’ll be able to reach a wide array of people when advertising on these sites. The benefit over search engine advertisement is that your target customer doesn’t have to search related keywords to discover you brand, making it far more proactive.

What Is Included In A Paid Social Campaign?

We include a lot in our paid social campaigns to help optimise your social marketing. We create a strategy so that your adverts work in unison and then generate bespoke adverts for your business. We also manage bid optimisation and conduct robust conversion tracking, to determine how well they’re doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.

Is Paid Social Right For My Business?

Of course! Paid social will benefit any kind of business, as it will help your brand get in front of more active users, improving your awareness and audience reach.

Why Should I Use Click Intelligence For Paid Social?

Because we’re tremendous at it! We’ve been helping businesses maximise their paid social for years, so we’re confident that we’ll be able to provide an awesome service for you.

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