If you’re new to the world of search engine optimisation, you may have briefly heard about rich snippets. SEO experts will tell you how significant they are for your website’s marketing efforts. Yet what is a rich snippet exactly? This guide has the answer. We’ll also detail its SEO importance, and how your site can start profiting from the benefits of rich snippets.
Simply put, if you want your website content to rank in search results, it requires both internal and external links. External links are important so that Google can better locate your pages and posts. Internal links, while not as heavily promoted as their external counterpart, also have a major role to play. They can establish your website’s hierarchy, enhance the importance of certain pages, and provide Google with a general outline of the structure of your site.
For anyone creating pages with SEO in mind, there’s one ultimate goal in mind: to rank on the top page of Google. To reach this lofty – yet deliciously rewarding – target, content optimization is an integral component.
When it comes to on-page SEO, you may have heard about title tags. Well, there’s one element that needs to be paired up with the title: a meta description. If you miss out on an effective SEO meta description, your webpages are going to miss out on precious ranking points with Google and other search engines.
Simply put, a title tag is a portion of HTML code that resides on a webpage. This HTML title tag tells search engines, such as Google, what the page features. Think of it like a regular headline for a page, but it can be refined for SEO purposes – making it more appealing for both search engines and users.
When it comes to on-page SEO, one of the most effective methods for optimisation is by focusing on the URL for each webpage. An SEO-friendly URL is something that is appreciated by the likes of Google, and it increases the chances of your webpages scaling new heights and landing on the first page of search results.
Fortunately, the answer is all in the name – you just need to know SEO stands for search engine optimisation! On-page SEO is the strategy of taking web page content, optimising it via various different techniques, and ensuring it’s more appealing for both users and search engines.